Every summer, retailers invest valuable shelf space in sun protection. Sunscreens, lip balms, and sun care accessories generate millions of dollars in seasonal sales. Yet one of the highest-opportunity segments of the category remains significantly underrepresented—after-sun care.
Consumers don’t stop shopping when the sunscreen sale is complete. They return looking for relief.
That’s where SunBite® and White Lobster® creates value.
Take the Bite Out of the Sunburn.
Where the Sun Ends, the Care Begins.
SunBite and White Lobster provides retailers with an opportunity to expand the sun care category by addressing the consumer’s next need: soothing, moisturizing, and comforting sun-exposed skin after time outdoors.
Adding SunBite and White Lobster to your planogram transforms your sun care assortment from a single-purpose destination into a complete customer solution.
A Category Growth Opportunity
Today’s shoppers expect retailers to provide complete solutions—not just individual products.
Positioning SunBite and White Lobster adjacent to sunscreen encourages multiple-unit purchases while increasing average basket value. Customers preparing for outdoor activities naturally recognize the value of purchasing both protection and recovery during the same shopping trip.
The result is:
* Increased dollars per transaction
* Incremental category sales
* Higher profit generated from existing shelf space
* Improved shopper satisfaction through complete category merchandising
Rather than competing with sunscreen, SunBite and White Lobster complements it.
More Revenue From the Same Shelf Space
Retail success is measured by productivity.
Every inch of shelf space should contribute to stronger sales and greater return on investment.
SunBite and White Lobster is designed to help retailers maximize:
* Sales per square foot
* Category profitability
* Cross-merchandising opportunities
* Seasonal promotional displays
* Impulse purchases at peak demand
Whether displayed alongside sunscreen, beach accessories, outdoor recreation products, pharmacy items, or travel essentials, SunBite and WhiteLobster helps retailers generate incremental revenue without cannibalizing existing sales.
Built for Today’s Shopper
Consumers prepare for vacations, camping trips, sporting events, boating, golf, fishing, and weekends at the lake with sunscreen—but many fail to consider after-sun care until discomfort begins.
By offering SunBite and White Lobster before the need arises, retailers provide a thoughtful solution that enhances customer confidence and reinforces your store as the destination for complete sun care.
A Smart Addition to Every Planogram
SunBite and White Lobster fits naturally into:
* Grocery
* Drug
* Mass Merchandise
* Convenience
* Sporting Goods
* Outdoor Retail
* Resort and Destination Stores
* Hardware and Farm Stores
Its compact footprint allows for flexible merchandising while delivering meaningful contribution to category performance.
Partner With a Brand Focused on Category Success
At SunBite and White Lobster, we believe successful retail partnerships are built on more than products—they’re built on helping retailers grow categories, improve merchandising effectiveness, and meet evolving consumer needs.
As shoppers continue to seek complete wellness solutions, after-sun care represents an opportunity to expand your sun care offering and capture incremental sales that many retailers leave behind.
SunBite® and White Lobster® doesn’t replace sunscreen—it completes the category.
Take the Bite Out of the Sunburn.
Where the Sun Ends, the Care Begins.
We welcome the opportunity to discuss merchandising strategies, seasonal programs, and planogram placement designed to help your stores maximize category performance throughout the sun care season.
We look forward to partnering with you.
The SunBite and White Lobster Team
